Get BookEntertainment-Education A Communication Strategy for Social Change (Routledge Communication Series)

[Free Ebook.SJtY] Entertainment-Education A Communication Strategy for Social Change (Routledge Communication Series)

[Free Ebook.SJtY] Entertainment-Education A Communication Strategy for Social Change (Routledge Communication Series)

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Book Details :
Published on: 2012-12-06
Released on: 2012-12-06
Original language:

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change. Entertainment - Wikipedia Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task but is more ... Memoire Online - Application des mthodes et outils du ... Application des mthodes et outils du marketing social la distribution des produits de sant par l'association bninoise de marketing social (ABMS) Bandura Self-Efficacy References - University of Kentucky Aas H. Klepp K. Laberg J. C. & Aaro L. E. (1995). Predicting adolescents' intentions to drink alcohol: Outcome expectancies and self-efficacy. Media and Globalization - Stuff I think What the hell is media and globalization? Following a series of development: the end of the Cold War the growing prominence of neoliberal economic policies and the ... Social Media Effects on Young Womens Body Image Concerns ... Social Media Effects on Young Womens Body Image Concerns: Theoretical Perspectives and an Agenda for Research West African political economy: a regional history The ... The origins of West African political economy. In the course of the twentieth century West Africa went through a revolution consisting of an explosion in population ...
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